Friday, 22 May 2009

Well Formed Meta Tags

So much for trying to update this blog everyday! Well anyway, hello again! Today I am going to discuss Meta Tags and why they are important in search engine optimisation.

Although a website will work perfectly well without a Meta Tag you simply must include them into your header code if you want to make life easy for the search engines trying to index your website.

There are many meta tags that can be included in your website. Some give information about the author of the website while others provide copyright information. However the four main meta tags to concern yourself with are as follows:

  • META name="resource-type" content="document">The only resource type that is currently in use is "document" This is the only tag that you need to put in for indexing purposes, but use of the others is a good idea.
  • META name="description" content="a description of your webpage">This text will be displayed along side the title tag of your website and gives the user and indeed the search engines a snippet of what your webpage is about. Remember this description should be a true reflection of the content on your webpage.
  • META name="keywords" content="your, keywords, go, here,">Enter the keywords and keyword phrases that you have targeted in the content of your webpage. Avoid stop words (I will discuss later) and remeber that any keyword entered should appear somewhere on your page.
  • META name="distribution" content="global"> There are 3 settings for the content in this Meta tag but I have never yet been able to get past the global setting. Local and iu (international use)seem to be, in my mind at least irrelevant, as surly the whole point of the internet in the first place was to make the content of websites global and therefore available to everyone?