Keywords are the foundation that you build your website upon. Get those foundations wrong and your website will never get found and no matter how eye-catching the graphics or inspiring the text, nobody will ever see it!
So how do you pick the right keywords for your website?
Always begin by looking at your competitor’s websites. What keywords are they competing for? You can find out by right clicking on the webpage in question and clicking on view source. This will bring up the html code for the website and somewhere near to the top of the page you will find code similar to that below.
This is the keyword Meta tag from the Virtua Webtech home page and shows the keywords that I am currently trying to compete for. I thought this might save those of you that are trying to copy what im doing a few seconds and a couple of mouse clicks...don't say I dont think of you!
Anyway enough frivolity, Its time to enter your keywords into a " keyword research tool. This will help you find out how many people have actually searched for your keywords in previous months. Google has a free keyword research tool to get you started and often comes up with niche, less competitive keywords offering a better chance of a successful ranking.
Search through the results and choose five or six keywords to build the content for your whole website upon. When choosing your keywords, remember to balance the amount of searches against the amount of websites competing for them. (There is little point trying to compete for a keyword that is searched for 100 times if 100,000,000 websites are competing for that phrase, so choose wisely!)
You will find it is much easier and sometimes sensible to choose keywords that are not as competitive, in order to bring people to your website quickly.
If you would like some help making your website seo friendly feel free to visit our website at http://www.virtuawebtech.co.uk/ for more information.
.JPG)